Assistant Director – Marketing Division (Anticipated Vacancy)

DIVISION: Marketing Division
DEPARTMENT: Marketing and Events Management Department
EMPLOYMENT GRADE: EG 26

JOB SUMMARY

The Assistant Director develops and recommends the appropriate marketing strategies and action plans in accordance with the Center’s Corporate Mission/Vision.

DUTIES AND RESPONSIBILITIES

• Regularly supervises and monitors the performance of the Marketing Division against plans and standards, analyzes any deviation, pinpoint areas for improvement and directs appropriate courses of action to ensure prompt and proper solution;
• Implements the plans of action in the approved marketing plan;
• Develops various year round and seasonal programs and packages that would entice client patronage;
• Recommends if necessary, modifications in marketing strategies depending on prevailing market condition;
• Prepares and recommends the annual budget requirements for Marketing, Reservations and Market Research;
• Prepares and recommends the annual revenue target of PICCI;
• Coordinates closely with the different departments and divisions with the maintenance, use and upkeep of the Center;
• Develops ways to encourage and assist local potential accounts to host international
  conferences, exhibitions and special events;
• Assigns accounts to Marketing Officers to ensure proper and efficient coverage;
• Oversees Market Research in data gathering and analyses;
• Ensures proper management of bookings by Reservations personnel and its efficiency in responding to clients’ requirements as well as smooth turn-over of accounts to the Marketing and Events Management Officers for coverage and handling respectively;
• Supervises all other duties and responsibilities of personnel under the Marketing, Market Research and Reservations;
• Conforms to PICCI policies, rules and regulations;
• Ensures proper upkeep of work area and equipment assigned to him/her;
• Ensures coordination and harmonious relations within the Division and with other divisions;
• Directs, guides, trains, motivates officers and staff directly supervised and evaluates their performance;
• Within established limits of authority, performs various administrative functions, such as reviewing and approving transactions, disbursements and others;
• Perform other related duties that may be assigned or delegated by the Director of Marketing and Events Management Department.

SKILLS/QUALIFICATIONS GUIDE

Education

• Bachelor’s Degree Major in Marketing and/or Business Administration and/or Hotel Management and/or Tourism or other related fields relevant to the job

Experience

• Six (6) years of relevant experience from an event management company, hotel,
  tourism-oriented organizations or other institutions engaged in sales and marketing;
  four (4) years of which involves managing/supervising personnel

Skills

• Good public relations
• Highly developed conceptual and communication skills
• Ability to motivate and discipline personnel
• Ability to handle multiple tasks simultaneously
• Computer literate

Interested applicants may submit their application addressed to Atty. Nicolette Ann P. Cruz, General Manager thru Atty. Melan M. Espela, Director, Administrative Department to hrmdd@picc.gov.ph. Kindly include the position applied for in the subject line.