A brutalist masterpiece, the Philippine International Convention Center (PICC) has undergone a breathtaking renovation as it approaches its golden anniversary, ensuring this space of the people’s treasured memories endures
More than just a refurbishment, it has been a meticulous act of conservation and a stunning modern upgrade. The goal was not merely to update a building that is nearing its 50th anniversary, but to safeguard the genius and artistry of the original vision that birthed it for generations to come.
Designed by the late National Artist for Architecture Leandro Locsin, the Philippine International Convention Center (PICC) is defined by its raw concrete and natural material character, like its contemporaries within the CCP complex in Pasay City. It exhibits a stern character for its era-defining materiality and design, and has been the foremost venue for summits, conventions and commencement ceremonies of many institutions. Its current general manager, Atty Nicolette Ann Cruz, shares her fond memory of PICC being the venue for a milestone in her life—her oath-taking ceremony as a newly inducted lawyer some two decades ago.
In leading the charge on PICC’s five-month-long renovation and restoration, Cruz shares that the challenge her team faced was to seamlessly integrate the building’s distinctive architectural language with the need to install modern technological advancements. The involvement of Andy Locsin, son of the creative mind behind the iconic structure, and their family’s firm was critical in guaranteeing the preservation of the complex’s artistic and engineering integrity.

Conservation management was the key to maintaining this delicate balance and weaving the old with the new. State-of-the-art audiovisual equipment, such as gigantic LED screens and speakers, was custom-made to blend seamlessly with their surroundings. For instance, LED screens in conference halls are flush-mounted to the walls, framed by board mounts that mirror the original wooden herringbone lattice wall panels. Even the outdoor speakers in the fully restored stone Courtyard—which now houses some iconic sculptures, with recent additions—are encased in material that looks like natural boulders. Similarly, all new LED lighting was calibrated to match the exact archival aesthetic of the PICC in 1976, while still serving present-day functional needs.
Cruz, an infrastructure lawyer by profession and with past involvement in the construction of toll roads, bridges, airports, and seaports, noted that renovating a heritage infrastructure like PICC is a difficult task. “There are so many things to be careful about and to be faithful to. Besides legal requirements, one must have the desire to really give tribute to the original beauty of the structure that earned its status as a protected piece of art, history and culture of the Philippines,” Cruz says.






